The White Hag Brewing Company, Sligo, is preparing to host the third annual Hagstravaganza international beer festival this coming 26th and 27th July.
The festival has firmly set itself on the international craft beer calendar and is the largest craft beer event of its kind in Ireland. Over €500,000 is expected to be spent over the weekend by visiting brewers, trade guests and beer fans.
The invitational nature of the festival ensures only the best breweries in Ireland and globally are asked to attend and pour their beers, with a completely new set of breweries attending year-on-year. The festival will attract over 1,500 beer lovers to Sligo over the two day event.
This year’s theme is 80 Beers You’ve Never Tasted Before. All breweries attending must bring three to six beers each, the main attraction is that the beer cannot have poured before in Ireland. This means for Irish beer fans they get to sample and taste up to 80 brand new beers over a weekend from around the world.
Some of the big attractions will include Bagby brewing from California, Collective Arts from Toronto, Cloudwater Brew Co. from Manchester and Lambrate brewery from Milan.
Commercial Director of The White Hag, Bob Coggins, said: “Hagstravaganza has now become the biggest and most innovative brewery event in Ireland, now seeing visitors coming from across the US, including Ohio, Utah, Florida, New Jersey and Mass, as well as Moscow, Norway, Switzerland and across the UK. In fact over 90% of attendees coming travel from outside the northwest of Ireland.
“We are really only seeing the start of the potential for beer tourism, which up to now has been limited to Guinness Storehouse and Temple bar.”
Tickets start from €24 up to €50 and festivities start with an exclusive barrel aged tasting on Friday evening, with the festival proper kicking off on the 27th. Features will include a food court of eight local craft food suppliers from the Sligo food trail, the beer olympics yard games, 23 breweries and 70+ never seen beers, the Sligo pub crawl and of course the legendary noisiest train in Ireland into Sligo town on the Saturday evening. 90% of tickets are now sold, with the rest likely to sell in the next week, ahead of the announcement of the Fringe events in Sligo town.
Tickets and more info can be found at Thewhitehag.com/hagstravaganza.