Mark Anthony Brands International has announced that it has appointed Barry & Fitzwilliam as the distributor White Claw Hard Seltzer brand in the Republic of Ireland.
Ireland-based Mark Anthony Brands International developed the White Claw Hard Seltzer brand for launch in the USA in 2016. The brand dominates the U.S. seltzer category with close to 60% market share, almost three times the size of its nearest competitor, and in the process has become something of a cultural phenomenon, with passionate consumers in their millions championing the brand online.
White Claw Hard Seltzer is made from a blend of sparkling water, triple distilled spirit, and a hint of natural fruit flavour. At 95 calories, 4.5% ABV and 2g carbs, White Claw Hard Seltzer has been a huge success in America.
Available in leading retailers across Ireland from June, White Claw Hard Seltzer will be available in three refreshing flavours: Raspberry, Black Cherry and Natural Lime. All three flavours will be available in 330ml cans with an RRP of €3.50.
Commenting on the announcement, Davin Nugent, CEO of Mark Anthony Brands International said: “We are delighted to bring White Claw Hard Seltzer to Ireland and to have Barry & Fitzwilliam as our partners for the journey. Having developed White Claw here in Dublin, our team are especially proud to be bringing it home!”
Michael Barry, Managing Director, Barry & Fitzwilliam, added: “We are thrilled that Mark Anthony Brands International has chosen Barry & Fitzwilliam as their distribution partner for the Republic of Ireland. We see a tremendous opportunity to build the Hard Seltzer market here and looking forward to bringing the biggest seltzer brand in the world to these shores.”