Spirits Business has named White Claw Hard Seltzer as its Supreme Brand Champion in its annual report.
In addition, White Claw was also further recognised as the Ready To Drink (RTD) Brand Champion. The magazine also awarded it with The Spirits Business Hard Seltzer Master Medals for its Mango, Black Cherry, Natural Lime & Raspberry flavours.
Following a judging process against 102 entries from 39 hard seltzer competitors, White Claw was awarded 4 medals at the inaugural Hard Seltzer Masters 2021.
The Spirits Business Hard Seltzer Master Medal rewards the finest hard seltzers globally. This is chaired by the Spirits Business publication and assessed by a panel of spirits specialists who assess each category. The judges awarded the Gold Hard Seltzer Master Medal to White Claw’s Mango and Black Cherry flavours for its taste, aroma, mouthfeel and overall quality.
The Supreme Brand Champions Award seeks to recognise brands that have found fresh and inventive ways to grow their market volume share. Since its launch in the US in 2016, White Claw has expanded into Canada, the UK, Ireland, The Netherlands and Australia in 2020; with a number of European market launches announced ahead of summer 2021.
The brand has become a cultural phenomenon with fans generating over 4bn impressions and 46 times more social media mentions than competing brands in the USA. The global brand has proved to be America’s most successful new alcohol product in a generation, disrupting the alcohol industry. In 2020, White Claw contributed over $1bn in growth to the US hard seltzer segment, more than the next two largest beverage growth brands combined.
Having made waves Stateside, it is now also the number one hard seltzer in the UK, Ireland, Canada and the Netherlands. Ireland is the birthplace of White Claw, as the brand was originally created and developed by the Mark Anthony Brands International team in Dublin.
Davin Nugent, CEO of Mark Anthony Brands International, said: “These awards are a major milestone in the White Claw journey. It is great to have the industry recognise White Claw’s superior taste, quality and customer experience. These globally recognised awards are a high point as Mark Anthony Brands International continues its growth globally. It is also important to recognise the crucial role of our distribution partners and more importantly, our customers who have helped White Claw become such a global phenomenon.”