White Claw has appointed agency VCCP to develop its global creative campaigns following a competitive pitch process.

VCCP, which is headquartered in London, will replace previous agency Rothco (part of Accenture Interactive).

Following a global pitch process managed by agency resource specialists, The Observatory, VCCP was chosen due to its strategic approach and creative work. VCCP will now assume the global creative campaign brief for White Claw across all of its key markets. White Claw will continue to work with Accenture Interactive who will be a partner in its ongoing digital work.

Founded in 2002, VCCP has offices in London, Madrid, New York, Prague, San Francisco, Shanghai, Singapore and Sydney, and has produced work for clients including O2, comparethemarket.com, easyJet, Canon, Domino’s and Cadbury.

Gisela Rule, Global Brand Director, White Claw, said: “Rothco’s creativity and counsel has been key in helping to develop and grow White Claw to a market leadership position. We’re excited for the evolution of the brand alongside new partners VCCP whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.”

Julian Douglas, Vice Chairman & International CEO of VCCP Partnership, said: “White Claw is a dream win for the agency; they are the ultimate modern alcohol brand – category breaking, category leading and a true original.”

Adrian Coleman, Group CEO and Founder of VCCP Partnership, said: “White Claw has become a cultural phenomenon, leading the hard seltzer category in all markets that it operates in. The iconic, global brand has proved to be the USA’s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as ‘the hard seltzer revolution’.”

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