W.D O’Connell Whiskey Merchants now has bottles available in its ninth market, Sweden.
The latest distribution deal adds to a list that grew substantially in 2021 and will continue to expand this year.
For the first time, Bill Phil Peated Single Malt and O’Connell’s 10-Year Old Single Grain will be available in Sweden, through distribution partner Northern Beverages.
CEO of Northern Beverages Peter Hafverkorn said: “We are excited to introduce W.D O’Connell Whiskey Merchants into the Swedish market. They provide our portfolio with new depth by adding single grain, peated single malts, exclusive single casks and of course their pot still whiskeys in the future. Our ambition is to have a portfolio of selected premium brands and the addition of W.D O’Connell is in line with that strategy. Looking forward to offering the Swedish consumers these great whiskeys!”
With the addition of Sweden, W.D. O’Connell Whiskey Merchants have bottles in the US, South Africa, Belgium, the Netherlands, Luxembourg, Germany, the UK and Ireland.