Due to the COVID 19 pandemic, the Jägermeister Scholarship took place virtually for the first time this year.

Among all the applicants from the 18 member countries of the Hubertus Circle, six young bartenders were accepted into the scholar program. Thanks to the success of this year’s initiative, a virtual scholarship is now being planned for 2021.

The Hubertus Circle is an international network of bartenders, initiated by Jägermeister in 2011. Members hail from all over the world – they support each other, work together, and learn from one another. At regular meetings, workshops, events, and excursions, they swap ideas and learn to use new tools and skills, as well as meeting new and old friends. The Hubertus Circle currently has active communities in Norway, Finland, Sweden, Denmark, Austria, Switzerland, Slovakia, the Czech Republic, Ireland, the USA, the Netherlands, Spain, the United Kingdom, France, South Africa, Russia, Australia and Germany.

The program first took place in Germany in 2011 and has been organised globally since 2018. In 2018 and 2019, three young bartenders from the member countries of the Hubertus Circle had the chance to travel to Berlin for three months to work and learn in the city’s hippest bars.

“A cancellation of the scholarship was unthinkable for us,” said Nina Eggeling, Jägermeister Global Experiential Marketing. “Without further ado, we organised the program virtually. Because especially in these times we don’t want to let anyone down, but we want to support wherever we can.”

Ali Hayes from Ireland, Lukáš Čabaj from Slovakia, Celestino Schienbein from Finland and Sabrina Traubner, Pete Shava and Monde Mkhonza from South Africa represent the first class of the virtual scholarship.

The scholars blogged about their experiences on www.hubertuscircle.com, on the Hubertus Circle Instagram channel (@hubertus_circle_) and on their own social media channels.

The young bartenders are showcasing the diversity of Jägermeister in a recipe booklet with 13 drinks, which are suitable for both mixing beginners and bar professionals. The booklet will be published in April on www.hubertuscircle.com.

“We have to remain flexible. The virtual version of the Jägermeister Scholarship gives us this freedom, even if we can hardly wait to meet again in person,” said Nina Eggeling. “We are relying on the support of our network here. The members of the Hubertus Circle help us immensely and are committed to the next generation of bartenders. We are happy that our community sticks together even in these difficult times.”

Jägermeister is looking for motivated rookie bartenders between 21 and 35 years, coming from one of the Hubertus Circle member countries, who are willing to take part in a three month digital scholarship from September until November 2021. Applications are open until 3rd May on www.hubertuscircle.com.

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