Virtual Beer Store Supports the Craft Beer Sector

A new online store has been launched by Dead Centre Brewing founder Liam Tutty, to help support the Irish craft beer sector.

BeerCloud is a brand new online venture set up in response to the COVID 19 pandemic and the huge impact it has had on craft breweries in Ireland. The online only store is selling an ever increasing variety of Irish craft beers direct to the public.

The founding breweries are Dead Centre Brewing, Black Donkey, St. Mel’s, Wide Street, 12 Acres and Ballykilcavan, with new breweries being added all the time.

Craft breweries have been particularly hard hit by the outbreak of COVID 19, largely because their main route to market, pubs, are closed. While off licence sales are strong across the board, craft breweries have a lower market penetration in off sales and many are fighting to stay afloat.

BeerCloud is the brainchild of Liam Tutty from Dead Centre Brewing in Athlone:. He said: “Generally breweries in Ireland hold a wholesale and manufacturing license which means they have to sell in bulk. Here at Dead Centre, we also have a publican’s license which allows us to sell in much smaller volumes. I’ve opened this up to other small breweries to make sure their route to market is not completely frozen.”

Liam continued: “It’s very important to us that we do everything we can to safeguard those jobs, keep those breweries open and keep a supply of fresh beer going to the public. Our approach is that a rising tide raises all boats – we want to make sure that post COVID 19 all the boats are still floating.”


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