UCC Coffee UK & Ireland has announced a relaunch of its Orang Utan Coffee brand, to comprise a new range of packs as well as new designs.
The updated range includes a new roast called Canopy Climb – a 100% single origin arabica coffee with a light, smooth taste – and the introduction of new formats including coffee bags, Nespresso compatible capsules, and larger out of home packs of its existing coffee, which has been renamed Dark Forest.
A new design for Orang Utan Coffee has also been introduced to further reinforce its sustainable approach to coffee and to ensure it stands out on shelf.
Through the Orang Utan Coffee brand, UCC Coffee aims to provide long-term support for the Sumatran Orangutan Conservation Programme – which protects orangutans and their rainforest habitat – and for the coffee farmers in the Gayo Highlands region of Northern Sumatra.
Orang Utan Coffee donates €0.50 for each kilogram of green bean coffee to its farmers, with a further €0.50 going to the Sumatran Orangutan Conservation Programme.
The full Orang Utan Coffee range and availability:
- 200g Dark Forest Fresh Ground Coffee (available now)
- 200g Dark Forest Beans (available now)
- 500g Dark Forest Coffee Beans (available June 2019)
- 200g Canopy Climb Fresh Ground Coffee (available June 2019)
- 200g Canopy Climb Beans (available June 2019)
- 10 x Dark Forest Coffee Bags (coming soon)
- 10 x Dark Forest Nespresso Compatible Capsules (coming soon)
Dan McGrath, marketing director, UCC Coffee UK & Ireland, commented: “Not only is there an inspirational story behind the brand that resonates with consumers but the coffees rate very highly in flavour and quality. The coffees have been specifically made to improve an operator’s coffee offering, both in final product and in sustainability credentials, making it easy for customers and stockists to do their bit.
“The rebrand and line extensions have come at an exciting time as we invest significantly into innovation and continue our commitment to the Sumatran Orangutan Conservation Programme. We’re thrilled to offer more variety, convenience, and a 100% free-from palm oil product range – it’s a coffee that does good with every sip.”