Tourism Ireland’s Fill Your Heart with Ireland TV campaign has gone live in Germany (in German, it’s ‘Irland. Lässt dein Herz höher schlagen’).
The campaign is running for three weeks on a range of channels including ARD, SAT.1, RTL, Super RTL, VOX and Disney, and is expected to reach around 9.4m viewers.
This is phase two of the TV campaign in Germany, which aims to encourage more German holidaymakers to visit Ireland over the coming autumn and winter months. Phase one ran in January and February.
Complementing the TV campaign is a dynamic content-led digital video campaign currently running on German websites and social channels until the end of October. It is expected to reach an additional 1.8m viewers.
Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “In 2018, we welcomed around 818,000 German arrivals to Ireland. Tourism Ireland has a programme of promotions under way again in 2019, to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”