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Tullamore Dew Sees 9% Sales Rise

William Grant & Sons has reported profit growth of 12.6% to £250.2m (€281.5m) after tax for the year ended 31st December 2017, which includes a 9% global sales growth for Tullamore Dew.

Tullamore Dew is the second largest Irish whiskey brand globally. William Grant & Sons invested €25m into its Tullamore distilling operation in 2017, with the opening of a new grain distillery and bottling plant. This brings the total invested in the distillery up to €100m, making it one of the largest employers in the area with a workforce of over 100. This is in addition to the 45 staff at the William Grant & Sons marketing office in Dublin.

In 2017, Tullamore Dew was awarded Brand Innovator of the Year at the Icon of Whiskey Awards for its dedication to new innovations such as Tullamore Dew XO Rum Cask, whilst this year the brand won the Worldwide Whiskey Trophy at the International Wine & Spirits Competition for its 18 Year Old Single Malt – an award not won by an Irish whiskey since 2009.

2017 also saw Tullamore Dew launch its biggest ever global ad campaign called Beauty of Blend, which featured in 20 countries across TV, online, social & PR.

Chin Ru Foo, William Grant Global Brand Director, Irish and American Whiskey & Trailblazer Brands, commented: “2017 was an incredible year for William Grant & Sons and Tullamore Dew Irish whiskey. Our hugely successful Beauty of Blend ad campaign and our continuing commitment to innovation drove global growth for the brand. We’re proud to have contributed to a successful year for William Grant & Sons.”

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