Travel commerce platform Travelport has signed a 10 year agreement with Edwardian Hotels London, one of the UK’s leading luxury hotel and hospitality brands.
The contract represents the largest hotel partnership of its kind managed by Travelport’s Digital Media Solutions team in Europe, and will see Travelport deliver an expanded digital advertising program for Edwardian Hotels London’s range of four- and five-star hotels and food and beverage offerings.
The Digital Media Solutions team at Travelport helps hotels, airlines, car rental companies and destinations boost bookings by raising awareness of their messages among targeted international audiences comprised of travel agents.
The agreement covers the launch of Edwardian Hotel’s boutique hotel, The Londoner, in 2020.
As part of the agreement, Edwardian Hotels London is set to become Travelport’s hotel research and development partner, giving the organisation access to Travelport’s business intelligence, data, mobile and hospitality teams. This status will enable both organisations to test and pilot new products and initiatives.
Edwardian Hotels London has also agreed to sponsor Travelport events, including the flagship Travelport LIVE thought leadership event in Venice, in September.
Jason Clarke, Senior Vice President and Managing Director of Travel Partners at Travelport, said: “This new long-term agreement with Edwardian Hotels London is testament to the value that our travel partners place in the solutions we provide at Travelport. Our ability to communicate compelling messages that support travel agents at every stage of the booking process was central to our discussions about areas where our Digital Media Solutions team could add commercial value.”
Siraj Singh, Director of Marketing and E-commerce at Edwardian Hotels London, said: “We were delighted with the return on investment we received in our first campaign with the company. We look forward to continuing and expanding our partnership and reaping the many benefits that this will provide over the next decade.”