Tourism Ireland, together with a delegation of 20 tourism enterprises, undertook a three day sales tour to the United States on Tuesday 19th – Thursday 21st November.
The Fill Your Heart with Ireland travel trade and media tour saw 13 companies from the island of Ireland, together with seven US tour operators, visit three cities on the west coast of the United States – Seattle, San Diego and Los Angeles (Westlake Village).
This is the last of Tourism Ireland’s Fill Your Heart with Ireland events for 2019. Previous events this year have visited Washington DC, Atlanta (Georgia), Boca Raton (Florida), Chicago, Dallas and Boston.
The schedule included a B2B event in each city, allowing the companies to showcase their products, experiences and the island of Ireland to the American travel professionals, via a 60-minute interactive presentation on stage. The tour also included opportunities for networking with American travel and lifestyle journalists.
The west coast of the United States is an important source of visitors for the island of Ireland and the sales trip provides an opportunity to highlight ease of access to Ireland, with direct flights from Seattle, San Francisco and Los Angeles.
“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “We are confident that our programme of high impact campaigns and promotions, targeting people with the greatest potential to travel to Ireland, will continue to grow US visitor numbers to the island of Ireland.”