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Tourism Ireland Teams up with Porsche on Donegal Campaign

Tourism Ireland in Germany has teamed up with car manufacturer Porsche, to showcase Donegal and the Wild Atlantic Way as a driving holiday destination.

A team from Porsche visited the region and captured content at places like Horn Head, Fanad Lighthouse, Sheephaven Bay, Glenveagh National Park and Glencolumbkille for its website and social media platforms. Their itinerary was designed by Fáilte Ireland.

The Porsche crew was joined by two bloggers from Off The Path, a popular German adventure travel blog. The bloggers then travelled on from Donegal to counties Clare, Kerry and Cork, creating stories and posts for the blog along the way. The bloggers have a combined audience of around 925,000. They will also create a suggested Wild Atlantic Way road-trip for their fans and followers.

“Tourism Ireland was delighted to collaborate with Porsche, to highlight Donegal’s spectacular scenery,” said Peter Nash, Tourism Ireland’s Manager Central Europe. “We are actively promoting longer-stay holidays and encouraging people to come and discover the Wild Atlantic Way and the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. 2018 was the eighth consecutive year of growth for Irish tourism from Germany, with almost 818,000 German arrivals, delivering almost €500m to the economy.

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