Tourism Ireland has teamed up with Iberia Express and Cork Airport to promote flights to Cork from Madrid and to grow tourist numbers from Spain this summer.
The campaign is highlighting Cork and Cork Airport as a gateway to the Wild Atlantic Way and Ireland’s Ancient East.
The campaign will reach more than 7m Spaniards, through metro station ads in Madrid, boarding card sponsorship, ads on the Cadena 40 Principales radio station, as well as digital advertising.
Travel by Spaniards to Ireland has grown significantly over the past 15 years – going from just 90,000 in 2000 to a record 394,000 in 2016.
Barbara Wood, Tourism Ireland’s Manager Spain, said: “The decision by Iberia to extend its service between Madrid and Cork this summer is good news for tourism, expanding travel options for Spanish holidaymakers wishing to visit Cork and the South of Ireland. We are really pleased to work with Iberia Express and Cork Airport, to highlight ease of access from Madrid to Cork and to help grow Spanish visitor numbers.”