Tourism Ireland in Germany has unveiled a new video starring legendary German goalkeeper Sepp Maier.

Celebrating the fact that The Open is taking place this week at Royal Portrush, the video was created by Tourism Ireland to showcase Northern Ireland and its golf courses to German holidaymakers.

Tourism Ireland invited Sepp Maier to visit earlier this year. In the video, viewers will see him playing Royal Portrush and Castlerock, as well as checking out tourist attractions such as Dunluce Castle and Whiterocks Beach.

The video is being shared by Tourism Ireland with its fans and followers on its social channels – including Facebook and Twitter – as well as via email marketing and with its broadcast, print and online media contacts around Germany. It’s also on Tourism Ireland’s German website,

“We were delighted to collaborate with Sepp Maier on this new video,” said Peter Nash, Tourism Ireland’s Manager for Central Europe. “He’s an enormously popular and recognised figure in Germany, so this video is a great opportunity for us to highlight Northern Ireland and the superb golf here to potential holidaymakers in Germany – and to his many fans everywhere.”

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