Tourism Ireland Teams up with Canon and Secret Escapes

Campaign includes a competition to win a luxury break in Ireland.

Campaign includes a competition to win a luxury break in Ireland.

Tourism Ireland has teamed up with Canon cameras and Secret Escapes, an exclusive members-only travel club, to help promote the Wild Atlantic Way in Britain.

Using photography of the Atlantic route supplied by Canon and promoting accommodation offers bookable through Secret Escapes, the three week online campaign is encouraging people in Britain to get booking their autumn break to Ireland.

The promotion involves email marketing to some 50,000 customers of Secret Escapes. Online ads are also running on the Secret Escapes website, with links straight to blogs about Ireland and the Ireland offers section on the site, to ‘close the sale’.

Canon is also highlighting the promotion through its social channels, including Facebook and Twitter. The campaign also features a competition element, with a chance to win a Canon camera and trip to Ireland to experience – and photograph – the Wild Atlantic Way.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Our latest campaign should prove to be a great way for us to reach a new audience in Britain, the customers of Secret Escapes, who include both of our key target segments, the ‘culturally curious’ and ‘social energiser’ holidaymakers.”


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