Tourism Ireland, in collaboration with IrishWhiskey360°, is hosting a number of Irish whiskey media tasting events in North America in advance of St. Patrick’s Day.
IrishWhiskey360° is Drinks Ireland|Irish Whiskey’s tourism-focused campaign to raise international awareness of the depth and diversity of Irish whiskey’s tourism offering.
Two North American events have been planned:
- A lunch, briefing and Irish whiskey tasting with visiting Irish whiskey brand ambassadors in Toronto, Thursday, 5th March
- A briefing and Irish whiskey tasting event with 17 Irish whiskey companies, in conjunction with the Irish American Business Chamber in Philadelphia, Wednesday, 11th March
These events form part of a series of Irish events taking place across North America in the run-up to St. Patrick’s Day which will be attended by a number of Irish whiskey brand ambassadors and industry leaders from Ireland, including the Chairman of Drinks Ireland|Irish Whiskey David Stapleton; and the Head of Drinks Ireland|Irish Whiskey, William Lavelle.
William Lavelle said: “Over one third of all visitors to Irish whiskey distilleries last year came from the US or Canada. But surprisingly, the number of visitors from North America is falling. We aim to stop and reverse that decline. We are very grateful to Tourism Ireland for partnering with IrishWhiskey360° to raise awareness of Irish whiskey among key US and Canadian media and stakeholders.”
Alison Metcalfe, Executive VP North America and Australia & New Zealand, Tourism Ireland, said: “We’re delighted to be partnering with Drinks Ireland|Irish Whiskey to highlight some of the whiskey products that Ireland has to offer, and to promote the opportunity to continue the experience by visiting one of Ireland’s many distilleries.”