29 tourism companies from the island of Ireland travelled Frankfurt recently, to take part in a B2B networking event in Offenbach.

The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, Ireland’s third largest tourism market, in 2018 and beyond.

The delegation from Ireland – which included hotels and B&Bs, visitor attractions, coach operators and destination management companies – met with German, Swiss and Austrian tour operators, in a bid to convince those in attendance to include the island of Ireland in their holiday programmes for 2018.

Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Our workshop in Offenbach this week provided an excellent platform to kick-start our promotional effort for next year and to highlight the many things to see and do on a holiday in Ireland to German, Swiss and Austrian tour operators.”

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