Tourism Ireland has unveiled its key themes for the Spanish market in 2018, aimed at increasing tourism from Spain during the course of the year.

The strategy was discussed at an event in Madrid, attended by around 50 travel and lifestyle journalists including representatives of Condé Nast Traveller, Elle and El País (national daily newspaper), as well as social influencers and Spanish travel professionals.

Tourism Ireland’s programme of activity for 2018 in Spain will highlight experiences like the Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin. Screen tourism will also remain a priority, as the organisation continues to capitalise on connections with Star Wars and Game of Thrones.

Other themes for the year will include Galway European Region of Gastronomy. Tourism Ireland in Spain will also work with Brittany Ferries to promote the new service from Santander to Cork.

As well as the new Brittany Ferries services from Santander, over 80,000 airline seats are now available each week during the summer season. Tourism Ireland will be rolling out co-operative campaigns with airlines that fly to the island of Ireland over the coming months.

“In 2017, we welcomed around 443,000 Spanish visitors to Ireland, up more than 12% on 2016,” said Barbara Wood, Tourism Ireland’s Manager Spain. “Tourism Ireland will roll out a programme of promotional activity once again in 2018. We are particularly excited about the opportunities the new direct Brittany Ferries route will bring to grow tourist numbers from northern Spain. We look forward to working closely with Brittany Ferries and all of our tourism partners – at home and in Spain – to keep the momentum going and build on the growth of the past few years.”

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