Tourism Ireland’s 2014 sales mission to China kicks off today. A delegation of 18 Irish tourism enterprises is taking part in the targeted travel trade mission in a bid to grow Ireland’s share of this rapidly-growing tourism market.
Over the next four days, the Irish companies – including hoteliers, visitor attractions, regional tourism organisations and destination management companies – will meet and conclude deals with leading Chinese tour operators and travel agents, in the cities of Beijing, Shanghai and Guangzhou.
The objective is to engage with Chinese tour operators who are currently selling Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes.
Niall Gibbons, CEO of Tourism Ireland, said: “Our sales mission is a key element of our promotional programme in China, to win a greater share of the 3+ million Chinese visitors who travel to Europe each year. Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year over the coming four years and our sales missions play a significant role in helping us achieve this target.”