With kick-off to the European Championship close by, Tourism Ireland has launched its Euro 2016 campaign to capitalise on the tourism potential of the tournament.
Celebrating the historic achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film featuring two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at locations including the Carrick-a-Rede Rope Bridge, Powerscourt House and Gardens, Titanic Belfast, the Guinness Storehouse, the Giant’s Causeway and the Cliffs of Moher.
The campaign will be rolled out on Facebook and YouTube in seven markets, including France, Germany, Britain, Italy, Spain, Sweden and Canada, leveraging devotion to football in those countries.
Tourism Ireland will also target Euro 2016 fans converging in Paris from across Europe, with the film running on screens in the city’s official fan zone. The film will be shown more than 950 times, to a potential audience of up to 1.6m people, throughout the tournament and before and after all the Republic of Ireland and Northern Ireland matches.
Niall Gibbons, CEO of Tourism Ireland, said: “There is huge interest and excitement around Euro 2016, so we’ll be pulling out all the stops over the coming weeks to capitalise on the tourism potential of the tournament.”
