A delegation of tourism businesses from Ireland was in Glasgow the week of January 20th, taking part in Tourism Ireland’s first promotion of 2020 in Scotland – a B2B workshop and networking event with travel professionals from Scotland and the north of England.
30 Irish tourism businesses – including hotels, visitor attractions and regional tourism organisations – took part, meeting, and doing business with, Scottish tour operators and travel agents, as well local travel and lifestyle journalists.
The workshop and networking event was timed to coincide with Celtic Connections, Scotland’s premier winter music festival, so it was also an opportunity to highlight Irish music and culture.
This year, Tourism Ireland is rolling out a new ‘twinning’ initiative which will see each overseas market twinning with a specific region in Ireland. Britain will twin with Donegal and Derry, so a strong delegation from the North West at the Glasgow workshop helped place a focus on that part of Ireland, including ease of access from Scotland.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’ve certainly seen the effects of the ongoing uncertainty around Brexit on travel to the island of Ireland, with holidaymakers booking later and reducing their holiday budgets, so our workshop is an opportunity to remind them why Ireland is the ideal choice for a short break or holiday in 2020.”