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Tourism Ireland Getting Down to Business at IMEX America

Thirty-three tourism enterprises from around the island of Ireland attended IMEX America, which took place recently in Las Vegas.

Now in its fifth year, IMEX (International Meetings and Events Exhibition) America is an important event targeting decision-makers in the lucrative MICE (meetings, incentive, conferences and events) industry. Almost 3,000 buyers from North America, and elsewhere around the world, attended the three-day show, which provides valuable business and networking opportunities for the participating tourism operators from Ireland.

Alison Metcalfe, Tourism Ireland’s head of North America, said that there was very good interest in the island of Ireland as a conference and incentive destination at this year’s event. She said: “IMEX America is an important platform for Tourism Ireland and our partners to showcase the world-class conference, meetings and incentive facilities on offer right around the island of Ireland. Overall, business sentiment at the show is very positive, with interest in Ireland for conferences and incentive travel remaining high and advance business for 2016 looking good.”

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