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Tourism Ireland Doing Business in Belgium

(back, l-r) Susan Sheahan, Clyde Court Hotel, Dublin; and Anna Cernuschi, A Touch of Ireland; (front, l-r) Danielle Neyts, Tourism Ireland; and Deborah Swain, Visit Belfast in Brussels.

(back, l-r) Susan Sheahan, Clyde Court Hotel, Dublin; and Anna Cernuschi, A Touch of Ireland; (front, l-r) Danielle Neyts, Tourism Ireland; and Deborah Swain, Visit Belfast in Brussels.

Several Irish tourism companies travelled to Brussels recently, to take part in a sales blitz organised by Tourism Ireland design to target influential international associations and incentive agents based in the Belgian capital.

Business tourism is the most lucrative form of tourism, offering significant economic benefits and, given that the headquarters of more than 2,000 associations are based in Belgium, the city is an important source of association conference events for Ireland.

Over the three days, the Irish tourism companies met with senior representatives and decision-makers from a number of international associations and incentive agents in a bid to win a greater share of the lucrative conference and business tourism market in Belgium.

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