Tourism Ireland has partnered with US luxury retailer Neiman Marcus, to run a new campaign called The Art of Travel.
As part of the campaign, the island of Ireland is one of four featured destinations which appear in the Neiman Marcus spring 2019 catalogue. The catalogue includes an Ireland travel guide and articles, as well as tips about vacations in Ireland from travel and fashion industry insiders, including Simone Rocha.
The collaboration is under way during March and April, and includes ads, articles and videos featured on Neiman Marcus digital platforms. The campaign also includes instore, corporate and consumer events, and window and instore displays in several stores.
The collaboration with Neiman Marcus is part of Tourism Ireland’s strategy to connect with prospective American visitors by partnering with high profile lifestyle brands.
Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “Working with an iconic brand like Neiman Marcus will help us raise awareness of some of the many experiences to be enjoyed around the island of Ireland, inspiring American travellers to put a trip to the island of Ireland on their ‘must do’ list.”