Tourism Ireland has launched a new ad campaign on display in Paris metro stations, where millions of French commuters will see the billboards over the coming weeks.
Tourism Ireland in Paris has teamed up with French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight holidays and short breaks in Ireland for 2018.
The campaign with Transavia includes ads on almost 500 screens in metro stations around the French capital, highlighting value fares to Dublin from Paris. The campaign also includes a strong push on social channels, including Facebook and Instagram.
France is one of the top four markets for tourism to the island of Ireland, and 2017 was the fifth record-breaking year in a row for French visitors to Ireland.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “2017 was the best year ever for tourism from France to the island of Ireland, when we welcomed around 550,000 French visitors. In 2018, we are rolling out another extensive programme of promotional activity, to keep the momentum going and build on that growth.”