Tourism Ireland’s Game of Thrones tapestry campaign has been given the Grand Prix at the eurobest awards, the biggest awards for creativity in advertising in Europe.
The awards ceremony took place on Thursday, 30th November in London, as part of eurobest, the European Festival of Creativity – an annual event which celebrates and rewards excellence in advertising and communications in Europe. Tourism Ireland was awarded the Grand Prix for its Game of Thrones tapestry campaign in the Print and Outdoor category – beating off competition from the likes of McDonalds, Volkswagen and Hasbro.
“We are really proud that our Game of Thrones tapestry campaign has been recognised amongst the very best advertising in Europe,” said Mark Henry, Tourism Ireland’s Central Marketing Director. “It has been a privilege to work with HBO and our partners in Northern Ireland, to promote Northern Ireland as ‘Game of Thrones Territory’. Our tapestry was seen online by 70.4m people during this year’s series and more than 50,000 visitors have arrived at the Ulster Museum to experience it in real life.”
Tourism Ireland’s 2017 Game of Thrones campaign was bigger than ever before; featuring an 80 metre long, Bayeux-style tapestry which brings to life the trials and tribulations of the show’s characters in its most epic scenes. The campaign was rolled out around the world this summer, coinciding with season seven and showcasing Northern Ireland to millions.
Currently hanging in the Ulster Museum in Belfast, the tapestry has now become a brand new tourist attraction.
As well as the Grand Prix, Tourism Ireland’s tapestry campaign was also awarded a bronze in the Outdoor category.