Tourism Ireland held its October board meeting at Creagh House in Doneraile, Co Cork, on Thursday 24th October.
The board members took the opportunity to meet with representatives of the local tourism industry, to discuss overseas tourism this year and the promotional programme which Tourism Ireland is undertaking to highlight Cork city and county, the Wild Atlantic Way, Ireland’s Ancient East and the island of Ireland around the world in 2019.
Cork city and county, its scenery, heritage, history, visitor attractions and events, feature in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Cork and the Wild Atlantic Way on its global suite of websites, which attracted more than 20m visitors in 2018. Cork is also highlighted through Tourism Ireland’s social platforms.
In 2018, Tourism Ireland helped generate almost €77.5m worth of positive publicity for Cork city and county in markets around the world through press releases, press visits, e-newsletters and various media events.
Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Co. Cork for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also gave us the opportunity to discuss the promotional programme which Tourism Ireland is undertaking around the world this year, to promote Cork and the island of Ireland to prospective visitors.”
Latest CSO figures for January to September 2019 indicate a mixed picture with overall growth of 2.2% in overseas arrivals. The uncertainty around Brexit is an ongoing challenge, giving rise to consumer concern in Britain and some Mainland European markets.