Adare was the venue for the most recent monthly board meeting of Tourism Ireland, which took place in mid September.

The board members took the opportunity to meet with local tourism operators, to discuss overseas tourism so far this year and the promotional programme which Tourism Ireland is undertaking to highlight Limerick and the island of Ireland around the world this year.

Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Adare for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing.”

Tourism Ireland profiles Limerick and the Wild Atlantic Way on its global suite of websites,, which attracted around 19.2m visitors in 2017. Limerick is also highlighted through Tourism Ireland’s social media platforms, to its 4.3m active Facebook fans and 498,000 followers on Twitter.

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