30 tourism companies from the island of Ireland travelled to Offenbach, near Frankfurt, recently, to take part in a B2B workshop and networking event with German tour operators.

The event was organised by Tourism Ireland and was intended to help continue to grow visitor numbers from Germany in 2020.

The delegation from Ireland included hotels and B&Bs, visitor attractions, ferry companies and destination management companies, who met with German, Swiss and Austrian tour operators, to convince the travel professionals in attendance to include the island of Ireland in their holiday programmes for 2020.

Travel agents and tour operators continue to be an important booking channel for German holidaymakers and therefore a big element in Tourism Ireland’s strategy is to continue to work with the German travel trade both online and offline.

Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “Our B2B workshop and networking event in Offenbach was an opportunity for our island of Ireland partners to meet, and do business with, our tour operator partners from Germany, Switzerland and Austria.”

In 2018 alone, over 780,000 German visitors travelled to Ireland.

Peter Nash continued: “We are now planning another programme of promotions for 2020, to continue to continue to grow visitor numbers from Germany to the island of Ireland. Our workshop in Offenbach provided us with a platform to kick-start our promotional effort for next year and to highligh things to see and do on a holiday in Ireland.”

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