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Tourism Businesses to Search for Growth with ‘Google Month’ Initiative

Employees of Google with Michael Brady, Fáilte Ireland.

Employees of Google with Michael Brady, Fáilte Ireland.

Fáilte Ireland and Google are to partner together over the next four weeks to present ‘Google Month’, a new initiative to demonstrate to Irish tourism businesses the power and advantages of being online.

Google Month – Google for Irish Tourism will involve a series of online events (termed ‘Hangouts’) presented from Google HQ in Dublin, demonstrating how Irish tourism businesses can maximise their online presence and grow their business.

These Hangouts will be broadcast live on FailteIrelandTV, the Fáilte Ireland YouTube Channel, and will be free of charge. The online briefings will be aimed specifically at tourism businesses that may be new players in the digital arena or in the early stages of developing a digital strategy.

Reflecting the importance of digital marketing for tourism, over 700 tourism businesses have already signed up to participate.  The Hangouts will take place at 10am over the next five Mondays with the first, an introductory session, having taken place on September 22nd. Topics to be covered will include:

  • How to optimize your online web presence with Google Search
  • Making the most of search advertising and Adwords campaigning
  • Applying tools such as Google Analytics to understand who visits your website and what content they look at
  • The advantages of getting your business on YouTube

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