Thirty-one tourism enterprises from around the island of Ireland travelled to Las Vegas recently to join Tourism Ireland for this year’s IMEX America.
Now in its fourth year, IMEX (International Meetings and Events Exhibition) America is an important event targeting decision-makers in the lucrative MICE (meetings, incentive, conferences and events) industry. Almost 3,000 buyers from North America, and elsewhere around the world, attended the three-day show.
Alison Metcalfe, Tourism Ireland’s head of North America, said that there was very good interest in the island of Ireland as a conference and incentive destination at this year’s IMEX America. She said: “Overall, business sentiment at the show was very positive, with interest in Ireland for conferences and incentive travel remaining high and advance business for 2015 looking good.”