Tony’s Chocolonely has launched four limited edition ‘look-alike’ chocolate bars to raise awareness of the fact that 20 years after the chocolate industry promised to eradicate illegal child labour, it is still widely prevalent.
The company is calling on all chocolate fans to be part of the ‘Sweet Solution’ and sign its petition to support the need for human rights legislation that holds companies legally accountable for modern slavery and illegal child labour in their supply chains.
The bars, which have a link to the petition on the inside of the wrapper, will be exclusively available on brownthomas.com, in Fresh Dublin stores and from Fresh online as well as other global retailers.
The bar wrapper designs are inspired by the world’s most iconic chocolate brands, representing for example nougat pyramids. They are made using Tony’s 5 Sourcing Principles: using 100% traceable cocoa beans, paying a higher price, strengthening farmer cooperatives, engaging in long-term direct trading partnerships, and focusing on cocoa quality and productivity to optimise cocoa yields.
“Tony’s 5 Sourcing Principles are designed to create a fairer cocoa supply chain and address the root cause of modern slavery and illegal child labour: poverty,” explained Paul Schoenmakers, Head of Impact at Tony’s Chocolonely. “But it’s not enough if these principles are only implemented by us. So, we’ve developed Tony’s Open Chain, an open source initiative available to all chocolate makers so they can do the same and that together we can make all chocolate slave free.”
They were also planned to be available from UK supermarkets but, after one day in stores some big chocolate makers put pressure on Tony’s retailers to remove them because they didn’t want to be associated with the claims of illegal labour in the chocolate industry.
Tony’s Chocolonely wants it to be known that it is possible to make chocolate without exploiting those at the start of the supply chain. All profits from the bars will be donated to 100WEEKS, an independent platform that uses direct cash transfers and financial training to assist women in escaping the cycle of extreme poverty.
Paul Schoenmakers said: “15 years after we launched our first chocolate bar to call on the industry, not enough has changed. With these bars, we aren’t pointing a finger, we’re calling on the whole chocolate industry, all brands, to take responsibility and to collaborate to make 100% slave free the norm in chocolate. We are all part of the problem and we can all be part of the sweet solution.”
To be part of the sweet solution and call upon governments to act this year, sign Tony’s petition here: https://tonyschocolonely.com/petition.