Au Vodka, UK’s Number #1 super-premium & fastest growing brand, has officially entered the US market with the debut of the brand’s signature Au Vodka Black Grape and Original Vodka flavors in three key initial markets: Georgia, Florida and Texas.
The news comes on the heels of the company’s recent announcement regarding their partnership with Speakeasy Co., a leading ecommerce and fulfillment platform servicing the beverage alcohol industry.
It has been nothing short of a whirlwind kick-off debut for the brand; in less than a month since having begun distribution in Georgia, the brand has already depleted 1000’s of cases as well as generated over $1 million in revenue in its first 10 days of launch.
“We are thrilled to have officially broken ground here in the United States, with the support of both our online partner of record, Speakeasy Co., as well as our traditional distributor partner-of-note: RNDC (Republic National Distributing Company),” said Dan Price, Sales Director of US for Au Vodka. “We have no doubt that Au Vodka will be a smashing success here in the States as it has been in the UK; our intention is to dominate the wider US landscape in the year(s) ahead by leveraging the successful playbook we’ve built to own the wider EU market.”
“We are pleased to officially welcome Au Vodka to the RNDC portfolio,” said Michael Ellinghaus, Vice President of Spirits, RNDC Georgia. Ellinghaus continues, “The Au team identified a notable opportunity within the global drinks market and quickly became the fastest growing brand in the UK. We look forward to working hand-in-hand with their team to bring Au Vodka to unchartered heights in 2022 and beyond, as we launch in Georgia and the entire US Market.”
Vodka has remained a steady mainstay in the market, however there has been increased demand for more premium products as well as a growing trend of flavored vodka. Au Vodka was started by Charlie Morgan and Jackson Quinn in 2016 in the UK when they saw a gap in the market for a luxury vodka brand. They were bored of receiving birthday presents of the same vodkas year after year and felt they could bring a more exciting vodka to market.
Known for its eye-catching gold bottles and uniquely flavored vodkas, Au Vodka later saw investment from superstar DJ Charlie Sloth, who also helped build the brand’s social following. They are now the most followed spirits brand on TikTok.
Since launch, Au Vodka has seen a growth in its e-commerce business of 10,000% in terms of online revenue growth, with its revenues now at over $6.7 million in 2022.
The brand’s signature Black Grape and Original vodka flavors are priced at $39.99 per bottle and are available in GA, FL, TX in select Total Wine & More locations as well as on their company website.