Failte Ireland’s Gathering initiative has was two high profile accolades at this year’s Digital Media Awards (DMAs), the Grand Prix award (the highest accolade of the night) and Best in Travel & Tourism award.
The Grand Prix award is presented to the most highly acclaimed project that receives the overall highest mark across all 27 categories, while the Best in Travel and Tourism category recognises excellence in the use of digital media within the travel and tourism industry covering everything from tourism initiatives to providing travel services and information which includes purchasing tickets, hotel rooms, rental cars, holiday packages and other travel services.
Speaking about the award, Ciara Gallagher of Fáilte Ireland, who worked as part of the Gathering team said, “Digital marketing is playing an ever increasing role in tourism marketing with more and more overseas visitors using online platforms to research and book their holiday. Our digital activity throughout the project was pivotal to the success of the Gathering and ultimately contributed to the creation of 5,000 events across the country.
“The Gathering itself helped to attract over 275,000 additional visitors to the country as well as generating €170 million for the Irish economy last year. This success ultimately meant success for the tourism industry so it is wonderful to have this hard work recognised.”