Full-service public relations and communications firm The Brand Agency has announced spirits brand Espanita Tequila as the newest addition to its roster of international and domestic clients.
The popular tequila company has entrusted The Brand Agency as its agency of record to increase brand visibility in the U.S. beverage market. The agency will oversee traditional media relations, celebrity, and influencer seeding, as well as events and cultural tentpole activations.
Espanita Tequila prides itself on high-quality craftsmanship, using only the purest middle part of each distillation batch. The process extracts the highest quality juice, which is then bottled in a design rooted in the ancient mythology of the indigenous people of Mexico and Spain. As one of the highest-rated tequilas on the market, Espanita Tequila aims to bring the joy of authentic handcrafted tequila to a broad consumer market in the United States. Their various expressions have won 18 gold, triple gold, and platinum medals from organizations such as the Beverage Testing Institute, SIP Awards (2022), ASCOT Awards (2022), MicroLiquor Spirit Awards (2022), and USA Spirits Ratings (2020). In addition, Espanita’s Anejo Tequila has also been honored with the Bartender Spirits Award “Tequila of the Year” in 2021 while also having their Espanita Reposado Tequila featured as one of Wine Enthusiast Magazine’s “Top 100 Spirits” in the past years.
“Espanita Tequila’s recent growth is a testament to our passion for the craft,” said Marina Wilson, President of Espanita Tequila. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” concluded Patrick Wilson, Chief Operating Officer of Espanita Tequila.
The Brand Agency opened its doors in 2015 and services clients that range from successful startup organizations to Fortune 500 companies. The award-winning team navigates brand and thought leaders through the ever-changing media landscape with public relations and creative communications’ best practices. Having serviced clients like LVMH and Amazon and with offices in Los Angeles and New York, the firm’s all-female team has been heralded with accolades, including Inc. Magazine’s “2022 Best in Business” list in the Communications category and recognized by PR News as an Agency Elite Top 100 and more.
“The Brand Agency has launched numerous spirits brands & worked on some of the most exciting campaigns in the industry. It’s hard to impress us, but Espanita Tequila blew us away,” says Priscila Martinez, Founder and CEO of The Brand Agency. “They have a clear vision for where the brand is headed and a solid, market-leading product. They’re poised to claim a top spot in the tequila category, and we couldn’t be more excited to put all our experience and vast network to work.”