Tennent’s Northern Ireland has unveiled a new multichannel through the line campaign to support the on-trade by buying a pint for consumers.

Dedicated to You will see thousands of complimentary pints of Tennent’s gifted for people to enjoy in over 200 participating outlets in Northern Ireland.

The new campaign was launched with a 60-second brand film showcasing venues as they prepare to reopen with some shots of the brand’s home in Scotland – soundtracked by former T-Break artist Declan Welsh and the Decadent West’s anthem, Times.

Dedicated to You acknowledges the challenging times faced by the country, its people, and the hospitality sector over the past four months. The campaign celebrates the industry reopening.

Consumers can claim their complimentary pint at Tennentsnidedicatedtoyou.com. They can also share the campaign with someone close to them to allow them to sign up and claim a fresh quality pint of Tennent’s in one of the many participating venues.

Jeff Tosh, Commercial Director at Tennent’s Northern Ireland, said: “Tennent’s has always been dedicated to Northern Ireland so we’ve launched this new campaign to reflect the difficult period we have all gone through and to show that we are right by its side.

“Dedicated to You builds on the range of measures Tennent’s Northern Ireland introduced during lockdown and the campaign will help drive footfall back into licenced premises, kick-starting our hospitality industry while dedicating a pint to consumers here. The brand film is celebratory as our licensed trade continues to re-open.”

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