The first Irish outlet of fast food chain Leon officially opened on May 15th, in Dublin’s Temple Bar.
A queue gathered outside the restaurant at 17 Crown Alley, formerly the home of Eager Beaver, as the first 100 people to arrive received a free lunch.
Dishes on offer include The LOVe Burger, Brazilian black bean, Moroccan meatballs, as well as salads and wraps. The intention of the operation is for customers to be out the door within 30 seconds.
At the launch customers signed up to the ‘Leon LOVERS CLUB’, allowing them access to exclusive tastings, events and offers.
Managing Director of Leon Ireland, Stuart Fitzgerald, said: “There has been massive anticipation and excitement in the lead up to Leon’s Irish launch. The love, interest and enthusiasm that the people of Dublin have for this brand is truly amazing and we’ve been overwhelmed by the level of support we’ve received.”
The second Leon location in Ireland is set to open later in the year at the Dundrum Town Centre.
Originally founded in the UK in 2004, Leon focuses on healthy fast food based around a Mediterranean diet. The brand now has 63 locations in the UK, Norway, the Netherlands and has recently launched its first US outlet in Washington D.C.
Leon is led by co-founder and CEO John Vincent and is backed by two principal investors including Brazil-based GP Investments, and London-based Active Private Equity. In 2017, GP Investments’ subsidiary, Spice Private Equity, invested in Leon to fund its growth in Europe and the US.