Golf in Ireland was in the spotlight over the weekend at the Barclays tournament of the US PGA competition at Ridgewood Country Club in New Jersey.
Tourism Ireland – together with a number of Irish and American golf partners – had a presence at the high profile tournament, in a bid to boost golf holidays from the United States to Ireland.
Golf is a major focus for Tourism Ireland in the US and the organisation has a busy programme of promotions under way throughout 2014. Activity has included ads on the popular Golf Channel, online on golfchannel.com and in specialist golf publications. The organisation has had a presence at a number of other high profile golf events already this year and will attend the Deutsche Bank Championship at TPC Boston, next week. Influential American golf writers have also been invited to visit.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The American golf market remains a priority for Tourism Ireland. The island of Ireland boasts some outstanding golf courses and our presence at this year’s Barclays tournament provided an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering to thousands of American golf enthusiasts.”