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Targeting German Holidaymakers at CMT Stuttgart

Tourism Ireland in Germany has kicked off its 2020 programme of promotions at CMT (holiday exhibition) in Stuttgart on Monday, 13th January.

Tourism Ireland was joined at CMT by 17 tourism businesses from the island of Ireland and Germany.

CMT is one of the biggest travel fairs in Germany, attracting more than 260,000 visitors looking for ideas and suggestions for their next holiday. CMT also attracts tour operators and travel agents, as well as travel and lifestyle journalists, during the nine day event.

In 2020, Tourism Ireland will roll out a new ‘twinning’ initiative which will see each overseas markets ‘twinning with’ a specific region in Ireland. Germany will twin with Mayo and Sligo this year, placing a special focus on both counties, including ease of access. The organisation will continue to highlight flights from Germany to the island of Ireland, including the Ryanair service from Cologne to Knock.

Promoting the Wild Atlantic Way, Ireland’s Ancient East, Dublin, Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2020.

Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “CMT is our first travel fair of 2020, which provides us with a platform to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2020.”


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