Four Swiss journalists – representing a luxury lifestyle magazine, as well as national and regional newspapers – have been exploring Northern Ireland and Donegal, as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.
The journalists have a combined readership of almost 288,000 people, and will be sharing their experiences in Ireland via social media and their published articles over the coming weeks.
Their itinerary included the Walled City Brewery, the Guildhall and the Tower Museum in Londonderry, as well as Fanad Head Lighthouse, Glenveagh Castle and National Park, Slieve League, Oideas Gael and Glencolmcille Folk Village.
“Tourism Ireland was delighted to invite these Swiss journalists to visit the island of Ireland”, said Peter Nash, Tourism Ireland’s Manager Central Europe. “Publicity is an important element of Tourism Ireland’s overall promotional programme in Switzerland, helping to raise awareness through the media of the many things to see and do on a holiday around the island of Ireland.”