An episode of Sweden's most populat TV dating show, Bonde söker fru ('Farmer Searches for a Wife'), was broadcast in Sweden at the end of December, with around 1.5m viewers tuning in.
The episode was filmed in summer 2018 in counties Cavan, Louth and Meath, and was organised with the help of Tourism Ireland and Bord Bia.
Bonde söker fru features single farmers meeting a number of potential partners during the show; then, the farmer and his ‘favourite’ partner go on a dream date to a foreign location – in this case, to Ireland.
The episode filmed in Ireland saw the farmer, Per Solberg, and his potential wife, Sofie Helmer Öhman, visiting Cabra Castle Hotel, Carlingford Lough and Dún na Rí Forest Park. They also enjoyed oyster-tasting at PJ O Hare’s Restaurant in Carlingford and clay pigeon shooting at Rathe House Activity & Adventure Centre near Kells.
Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “This was a fun and different way to showcase Ireland and some of the many things to see and do here to an audience of potential Swedish holidaymakers. Bonde söker fru is hugely popular in Sweden, so we were delighted that the show’s producers chose Ireland as its dream date location.”