General News

Swedish Media Travelling the Atlantic Way

Husband and wife Malin and Reine Hefvelin, both freelance writers, are touring the Atlantic Way at the minute on behalf of Res and TT travel magazines in Sweden.

The pair arrived in Ireland via Shannon Airport on the new SAS flight from Stockholm, on a trip organised by Fáilte Ireland, in conjunction with Tourism Ireland.

The tailored visit is designed to maximise opportunities around the new air routes available through Shannon Airport. On their visit they will tour the Wild Atlantic Way in counties Clare, Galway and Mayo.

Malin and Reine’s itinerary starts in Co. Clare with a Cliffs of Moher cruise with Bill O’Brien of Doolin Ferry Co; a visit to Birgitta Hedin-Curtin’s Burren Smokehouse and visit the Wild Honey Inn, in Lisdoonvarna. The duo will then head to Co. Galway to meet Sheena Dignam for a Galway Food Tour, take in a half day fishing with Ghillie Jim at Glenlo Abbey Hotel, see how Bodhrans are made with Malacahy Kearns at Roundstone Musical Instruments before continuing on the coast road following the Atlantic Way, through Connemara, taking the Sky Road from Clifden.

Ciara Sugrue, Head of International Publicity with Fáilte Ireland, said: “Their interest in learning more about Ireland is testimony to the strength of our attraction. With so many routes direct from Shannon Airport, these influential media personalities have the capacity to deliver more visitors to Ireland with their presence further highlighting Ireland’s appeal as a destination.”

Malin and Reine continue their journey in Co. Mayo where they cycle from Mulranny along the Greenway towards Achill Island; take in some of the Gourmet Greenway; visit some of Achill Island’s stunning beaches and Deserted Village before spending time at Westport House & Gardens.

In 2016, over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide. The advertising value of this reach is estimated at over €87m.

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