A new restaurant inspired by the publisher of the Batman, Superman and Wonder Woman comics is set to open in London’s Soho, on the site of what was once Marco Pierre White’s Titanic.
Park Row is due to open at 77 Brewer Street in late spring (either May or June). The new venture, operated by Wonderland Restaurants, which is backed by Warner Bros and DC Comics, promises to bring the world of the DC’s superheroes to life with an “immersive restaurant experience”.
The 330-cover venue will actually consist of five separate restaurants and three bars in an 18,000 sq ft basement site designed by Ab Rogers Design. The largest venue in the Art Deco-designed dining room is to be called the Iceberg Lounge, inspired by Batman’s nemesis the Penguin. Another restaurant, called Pennyworth’s, is named after Alfred, the butler to Batman’s alter ego Bruce Wayne. Continuing the Batman theme, there will be an Old Gotham City speakeasy bar, and a restaurant inspired by the character Harley Quinn. Meanwhile, the Monarch Theatre will offer a tasting menu experience, which promises to “explore the psychology of heroism through food”.
The restaurants will be overseen by group executive head chef Cláudio Cardoso, former group executive chef at Sushisamba. Mark Garston, innovation director (former head of central development at three Michelin-starred The Fat Duck in Bray) and creative director Mike Bagale (former executive chef of three Michelin-starred Alinea in Chicago) are responsible for menu development.
Former Disney executive James Bulmer is chief creative officer, while former business development manager for the Fat Duck Group Ben Gregory is commercial director.
Average spend per head starts from £45 (€53) depending on the restaurant and £120 (€142) at the Monarch Theatre.
Bulmer, whose father Derek is the former editor of the Michelin Guide for Great Britain and Ireland and a consultant to Wonderland Restaurants, said: “We are delighted to partner with Warner Bros. to create their first immersive DC-inspired gastronomic restaurant experience found anywhere in the world. This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guests. Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match. I am still a child at heart, inspired by the greatest stories and storytellers. For me, great food experiences are about unlocking guests’ emotions and creating edible memories.”
Peter van Roden, senior vice president of global themed entertainment at Warner Bros. Consumer Products added: “Warner Bros. Consumer Products and DC have been integrally involved in the creative development of the concept, collaborating and contributing to Wonderland’s vision for this unique experience and expression of the DC brand. We are hugely excited to see the first immersive DC-inspired restaurant open here in London and wish the incredibly talented team at Wonderland and Park Row all the best for its launch.”