For the first time since the brand’s inception in 1938, Stolichnaya vodka has undergone a redesign of its primary packaging.

The new design will be seen on Irish shelves from January 2016, with the redesigned Stolichnaya Flavored Premium vodka range to follow later this year.

A side by side comparison of the old and new bottles.

A side by side comparison of the old and new bottles.

The new design is an evolution of the original but with significant new features, including a slightly taller and more elegant bottle shape that improves both pouring and control for bartenders, with the use of anti-slip embossing on the neck. A revised front and back label highlights Stolichnaya’s use of Certified Alpha Grade spirit – the highest quality level a spirit can reach.

“Stoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed Alpha quality. Our vision with the new Stoli packaging is to reflect what’s inside the bottle and the brands substance and heritage. We deliberately seek to contrast today’s superficial vodka category,” says Lars Vestbirk, Marketing Director for Stolichnaya. “I will be proud to see this in the hands of bartenders around the world.”

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