Some 150 iconic landmarks and sites around the world will be illuminated in green over the coming days, as part of Tourism Ireland’s 2015 Global Greening initiative to celebrate the island of Ireland and St. Patrick.
From Rome to Rio and from London to Las Vegas, a host of buildings and sites around the world are turning a shade of green to celebrate our national day. In a major coup for Irish tourism, these sites include the Colosseum in Rome, the Sacré Cœur basilica in Paris and Edinburgh Castle, as well as the famous ‘Welcome’ sign in Las Vegas.
Tourism Ireland’s annual Global Greening initiative started in 2010, with just the Sydney Opera House going green, to this year, with some 150 sites taking part. Niall Gibbons, CEO of Tourism Ireland, said: “This is the sixth year of Tourism Ireland’s Global Greening initiative and it’s bigger and better than ever this year. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall tourism promotional drive.”