Tourism Ireland teamed up with Ryanair and Ireland West Airport Knock recently, to promote flights to Knock from Milan (Bergamo), to grow tourist numbers to the West of Ireland.
Working with airlines and airports to build demand for flights is a priority for Tourism Ireland and this campaign included 30 second radio ads, which ran on three popular stations in the Milan/Lombardy area, as well as online ads.
CSO figures for 2018 indicate that around 409,100 Italian tourists arrivals to Ireland, an increase of 12.6% on 2017. Tourism Ireland is rolling out a programme of promotions in 2019, and is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Tourism Ireland has an extensive programme of promotions under way in Italy again in 2019. Co-operative campaigns with our key partners, like this one with Ryanair and Ireland West Airport Knock, are an important element of that programme, to boost travel from Italy to the island of Ireland.”