The Auckland Sky Tower helped initiate Tourism Ireland’s Global Greening ten years ago and, this week, it was the setting for a St. Patrick’s breakfast and the launch of Tourism Ireland’s new Fill Your Heart With Ireland campaign in the country. Guests included New Zealand travel professionals and journalists.
Darragh Walshe, Tourism Ireland, said: “We are delighted to unveil our new Fill Your Heart With Ireland campaign in this special location, the Auckland Sky Tower, where Tourism Ireland’s Global Greening began ten years ago. The campaign resonated well with our Kiwi audience, who are looking for those heart-filling moments when they travel. New Zealanders are known for visiting the regions of Ireland, especially during the shoulder season.”
Tourism Ireland is rolling out a programme of promotions in New Zealand, aimed at growing visitor numbers to the island of Ireland this year. Activity includes co-operative campaigns with tour operators to highlight new flights and ease of access to Ireland, including Cathay Pacific flights via Hong Kong which launched last year.