Spirits associations across Europe have signed a Memorandum of Understanding (MoU) which commits members of spiritsEUROPE, the trade association representing the producers of spirit drinks in Europe, to provide energy value information on spirits labels.
As well, the voluntary agreement allows for full ingredient listing and detailed product-specific information to be made available online.
spiritsEUROPE is the representative body for the spirits industry at European level, comprising 9 international companies and 31 associations, including the Alcohol Beverage Federation of Ireland (ABFI).
The signature ceremony took place in the presence of EU Health Commissioner Vytenis Andriukaitis during the association’s General Assembly meeting in Paris. Commissioner Andriukaitis described the agreement as “a leap forward” in informing consumers about what they eat and drink.
The provisions go beyond existing legislative requirements and will see one quarter of spirits bottles placed on the EU market include energy labelling by next year, rising to two thirds by 2022. Two meetings per year are foreseen to review and analyse the progress achieved on a regular basis.
ABFI Director Patricia Callan said: “The text of the MoU is clear and concise, giving spirits companies the clarity they need to implement the measures within an ambitious timeline.
“This MoU is a voluntary agreement recognised by the European Commission and is the product of many months of engagement between industry and the Commission. Signatories have committed to monitoring its impact and effectiveness now and into the future.”