Fáilte Ireland, in conjunction with partner Tourism Ireland, recently welcomed a group of Spanish media to the south west of the country.
The group landed at Cork Airport with Iberia Express airlines from Madrid to explore Kerry and Cork as part of a promotion of the region as a gateway to the Wild Atlantic Way.
Fáilte Ireland put together a bespoke itinerary for the group which included highlights of Cork where they visited the English Market, went on a walking tour of Cork City and the Victorian Quarter, took part in a whale watching tour in Baltimore, met with Fiona Field and Helen Collins of A Taste of West Cork Festival and visited Garnish Island for a guided walk of the gardens.
The group then headed to Kerry for lunch before departing for Sneem to learn how to make an Irish coffee at O’Shea’s Bar. They also visited Portmagee to see where the latest Star Wars film was shot at Skellig Michael and the Visitor Experience Centre, before they finished up in Killarney and a tour of the Ring of Kerry.
The journalists have a combined audience of over 72m and write in newspapers including el Pais, a number of travel magazines, and online media such as ElEspanol.com and Cinco Dias.
This route from Madrid, which launched in 2016, has grown each year and will this summer operate twice weekly up to mid-September in and out of Cork Airport.
Alex Connolly, Head of Corporate Communications & International Publicity with Fáilte Ireland welcomed the group to Kerry and Cork, said: “It is our hope that this press trip will provide these journalists with the information required for their viewers and readers, of the strong choices that are on offer in the region once they get here."
Niall MacCarthy, Managing Director, Cork Airport commented: “Cork Airport is delighted to welcome even more Spanish visitors to the South of Ireland this year. The popularity of the Iberia Express Madrid to Cork route last year exceeded expectations and we welcome the increase this summer in flights and frequencies with Iberia Express for the busy summer season now well underway."